The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Perfectly Organised
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
Video
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Milwaukee's Best
Agency: Mother / New York
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Cig Egret
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Newspaper or Magazine - Single
From A-Class to S-Class
Agency: Agency Republic / London
Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Web Sites / Promotional Advertising
Candle
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amnesty Category: Public Service/Political-Television / Single
mamamoto
Agency: Ligalux GmbH / Hamburg
Client: mamamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Hot Sauce Packaging
Agency: Neiman Group / Harrisburg
Client: TorchBearer Sauces Category: Package Design / Campaign
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: New Media Innovation & Development / Web Sites
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Jewelry Press Kit
Agency: Wink / Minneapolis
Client: Marshall Field's Category: Brand and Corporate Identity Design / Booklet Brochure
Watchmechange
Agency: Crispin Porter + Bogusky / Miami
Client: GAP Category: Viral and Email / Business to Consumer
Shadow of the Colossus
Agency: TEQUILA / Los Angeles
Client: Sony PlayStation Category: Viral and Email / Business to Consumer
White House
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Lynxjet Launch
Agency: Lowe Hunt / Sydney
Client: Unilever Australasia Category: Integrated Branding / Integrated Branding Campaign
Be the ball
Agency: Whybin\TBWA / Auckland
Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Jordan
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist Category: Outdoor / Outdoor: Single
Hakuhodo & Hakuhodo DY media partners Recruit 2007
Perfect Dark Zero
Agency: AKQA / San Francisco
Client: Xbox Category: Viral and Email / Promotional Advertising
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Viral and Email / Promotional Advertising
AXE Mmmousepad
Agency: Lowe / Dubai
Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Lovely Voice
Agency: ant / Tokyo
Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Collateral Advertising / Posters: Single
Counterfeit Brochure
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Posters: Single
"As much as we love You, we hate the design"
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Happy Forsman & Bodenfors Category: Collateral Design / Self-Promotion - Single Only
Transformer
Agency: OgilvyInteractive / Frankfurt
Client: PlayStation Portable Category: Banners - Dynamic / Business to Consumer - Campaign
Real Beach Trash
Agency: Saatchi & Saatchi Los Angeles / Torrance
Client: Surfrider Foundation Category: Environmental Design / Single
G8 Rally Website
Agency: Agency Republic / London
Client: Comic Relief Category: Web Sites / Public Service/Non-Profit/ Educational
Making Sense of Modern Art
Agency: Method / San Francisco
Client: San Francisco Museum of Modern Art Category: Other Digital Media / Public Service/Non-Profit/ Educational
Hifana: Channel H DVD Packaging
Agency: Wieden+Kennedy / Tokyo
Client: Hifana Category: Package Design / Single
Emphysema
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Radio / Single
Organs
Agency: Ogilvy & Mather Limited / New Delhi
Client: ORBO Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Real Beach Trash
Agency: Saatchi & Saatchi Los Angeles / Torrance
Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
Easy Glide
Agency: Proximity Singapore / Singapore
Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Curve, Minivan, Walk
Agency: DDB Canada, Vancouver / Vancouver
Client: ICBC Category: Public Service/Political-Television / Campaign
Fair Enough TV Campaign 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: Online Movies / Business to Consumer
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Online Movies / Business to Consumer
Babes on Cars
Agency: Jung von Matt AG / 20357 Hamburg
Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
IS Hologram
Agency: Team One / El Segundo
Client: Lexus Category: Other Digital Media / Business to Consumer
Private Detectives
Agency: Ogilvy & Mather pvt ltd / new delhi
Client: C Roy Category: Brand and Corporate Identity Design / Corporate Identity - Single
Wedding
Agency: JWT / london
Client: Vodafone Category: Consumer Television / :20 and Under - Single
Installations
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Environmental Design / Campaign
AXE Residue
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Slap Some Sense into a Victim
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Beyond the Banner / Business to Consumer - Single
Send an Elf
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Beyond the Banner / Business to Consumer - Single
Award:
2006 Advertising Bronze Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
BISLEY GmbH
Title:
Perfectly Organised
Category:
Trade / Color: Full Page or Spread - Campaign
Annual ID:
06026A
Award:
2006 Advertising Bronze Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Video
Category:
Consumer Radio / Single
Annual ID:
06007R
Award:
2006 Advertising Bronze Pencil
Agency:
Mother / New York
Client:
Miller Brewing Company
Title:
Milwaukee's Best
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06029T
Award:
2006 Advertising Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Coastal Commission
Title:
Cig Egret
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06041A
Award:
2006 Interactive Bronze Pencil
Agency:
Agency Republic / London
Client:
Mercedes-Benz Passenger Cars UK
Title:
From A-Class to S-Class
Category:
Web Sites / Promotional Advertising
Annual ID:
06027N
Award:
2006 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcastic.com
Category:
Web Sites / Promotional Advertising
Annual ID:
06028N
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Amnesty
Title:
Candle
Category:
Public Service/Political-Television / Single
Annual ID:
06004T
Award:
2006 Design Bronze Pencil
Agency:
Ligalux GmbH / Hamburg
Client:
mamamoto
Title:
mamamoto
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06013D
Award:
2006 Design Bronze Pencil
Agency:
Neiman Group / Harrisburg
Client:
TorchBearer Sauces
Title:
Hot Sauce Packaging
Category:
Package Design / Campaign
Annual ID:
06023D
Award:
2006 Interactive Bronze Pencil
Agency:
NEUE DIGITALE / Frankfurt
Client:
adidas
Title:
adidas Y-3 Cubes
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06049N
Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Greenpeace
Title:
Extinction
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06220A
Award:
2006 Design Bronze Pencil
Agency:
Wink / Minneapolis
Client:
Marshall Field's
Title:
Jewelry Press Kit
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06005D
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
GAP
Title:
Watchmechange
Category:
Viral and Email / Business to Consumer
Annual ID:
06037N
Award:
2006 Interactive Bronze Pencil
Agency:
TEQUILA / Los Angeles
Client:
Sony PlayStation
Title:
Shadow of the Colossus
Category:
Viral and Email / Business to Consumer
Annual ID:
06038N
Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
White House
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06002A
Award:
2006 Advertising Bronze Pencil
Agency:
Lowe Hunt / Sydney
Client:
Unilever Australasia
Title:
Lynxjet Launch
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06004G
Award:
2006 Advertising Bronze Pencil
Agency:
Whybin\TBWA / Auckland
Client:
adidas
Title:
Be the ball
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06049A
Award:
2006 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
The Economist
Title:
Jordan
Category:
Outdoor / Outdoor: Single
Annual ID:
06020A
Award:
2006 Interactive Bronze Pencil
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
HAKUHODO Inc.
Title:
Hakuhodo & Hakuhodo DY media partners Recruit 2007
Category:
Web Sites / Self-Promotion
Annual ID:
06032N
Award:
2006 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Perfect Dark Zero
Category:
Viral and Email / Promotional Advertising
Annual ID:
06039N
Award:
2006 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcastic.com
Category:
Viral and Email / Promotional Advertising
Annual ID:
06040N
Award:
2006 Advertising Bronze Pencil
Agency:
Lowe / Dubai
Client:
Unilever Arabia - AXE
Title:
AXE Mmmousepad
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06052A
Award:
2006 Interactive Bronze Pencil
Agency:
ant / Tokyo
Client:
LOVELY POP
Title:
Lovely Voice
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06002N
Award:
2006 Interactive Bronze Pencil
Agency:
Framfab Denmark / Copenhagen
Client:
Nike
Title:
Identify yourself
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06003N
Award:
2006 Advertising Bronze Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Collateral Advertising / Posters: Single
Annual ID:
06034A
Award:
2006 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Brochure
Category:
Collateral Advertising / Posters: Single
Annual ID:
06035A
Award:
2006 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Happy Forsman & Bodenfors
Title:
"As much as we love You, we hate the design"
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06029D
Award:
2006 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Women
Category:
Web Sites / E-Commerce
Annual ID:
06030N
Award:
2006 Interactive Bronze Pencil
Agency:
OgilvyInteractive / Frankfurt
Client:
PlayStation Portable
Title:
Transformer
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06009N
Award:
2006 Design Bronze Pencil
Agency:
Saatchi & Saatchi Los Angeles / Torrance
Client:
Surfrider Foundation
Title:
Real Beach Trash
Category:
Environmental Design / Single
Annual ID:
06033D
Award:
2006 Interactive Bronze Pencil
Agency:
Agency Republic / London
Client:
Comic Relief
Title:
G8 Rally Website
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06033N
Award:
2006 Interactive Bronze Pencil
Agency:
Method / San Francisco
Client:
San Francisco Museum of Modern Art
Title:
Making Sense of Modern Art
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Annual ID:
06056N
Award:
2006 Design Bronze Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Hifana
Title:
Hifana: Channel H DVD Packaging
Category:
Package Design / Single
Annual ID:
06020D
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT
Title:
Emphysema
Category:
Public Service/Political-Radio / Single
Annual ID:
06003R
Award:
2006 Design Bronze Pencil
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
ORBO
Title:
Organs
Category:
Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Annual ID:
06063D
Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Los Angeles / Torrance
Client:
Surfrider Foundation
Title:
Real Beach Trash
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06045A
Award:
2006 Interactive Bronze Pencil
Agency:
Proximity Singapore / Singapore
Client:
WD-40
Title:
Easy Glide
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06008N
Award:
2006 Advertising Bronze Pencil
Agency:
DDB Canada, Vancouver / Vancouver
Client:
ICBC
Title:
Curve, Minivan, Walk
Category:
Public Service/Political-Television / Campaign
Annual ID:
06006T
Award:
2006 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Fair Enough TV Campaign 2
Category:
Public Service/Political-Television / Campaign
Annual ID:
06007T
Award:
2006 Interactive Bronze Pencil
Agency:
MargeotesFertittaPowell / New York
Client:
Samsung
Title:
anyfilms.net
Category:
Online Movies / Business to Consumer
Annual ID:
06041N
Award:
2006 Interactive Bronze Pencil
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Otter
Category:
Online Movies / Business to Consumer
Annual ID:
06042N
Award:
2006 Advertising Bronze Pencil
Agency:
Jung von Matt AG / 20357 Hamburg
Client:
Cars-and-Boxes
Title:
Babes on Cars
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06032A
Award:
2006 Interactive Bronze Pencil
Agency:
Team One / El Segundo
Client:
Lexus
Title:
IS Hologram
Category:
Other Digital Media / Business to Consumer
Annual ID:
06052N
Award:
2006 Design Bronze Pencil
Agency:
Ogilvy & Mather pvt ltd / new delhi
Client:
C Roy
Title:
Private Detectives
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06008D
Award:
2006 Advertising Bronze Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Wedding
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06026T
Award:
2006 Design Bronze Pencil
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Installations
Category:
Environmental Design / Campaign
Annual ID:
06035D
Award:
2006 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Residue
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06023A
Award:
2006 Advertising Bronze Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Cat
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06008A
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Slap Some Sense into a Victim
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06013N
Award:
2006 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
Send an Elf
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06014N
